PRIVATE BETA · 2026
Sella is designed for home health, home care, and hospice agencies. It checks coverage across Medicare, Medicare Advantage, Medicaid, and commercial payers — and applies your business rules to give you a verdict, not a data dump. Built for the field.
In private beta with a New Jersey home health agency. HIPAA-compliant. BAA available.
THE PROBLEM
The portal is slow. The EHR module is desktop-only. The spreadsheet is back at the office. They could call the office and wait. They could guess. They could write it down for later.
By the time the answer comes, the patient has gone to whoever responded first.
Speed-to-response is how agencies win or lose referrals. Sella is the tool that lets them win.
THE PRODUCT
The right answer beats the complete answer. Sella applies your business rules to the payer's response and gives you a verdict — with the evidence underneath.
POSITIONING
Sella does one thing — turn payer data into an answer your liaison can act on. Here's what we replace.
Bureaucratic, slow, single-payer, desktop-only. We are cross-payer, fast, mobile-first.
Bolted onto a clinical tool. Built for the back office. We're built for the field.
The actual incumbent. The thing we displace day one.
HOW IT WORKS
The form adapts — Medicare needs an MBI, Medicaid wants a member ID, commercial wants a group number. We never show fields the payer doesn't need.
Photograph the insurance card or face sheet and Sella auto-fills the form. Or just type. The manual path is the default; the photo is a power-user shortcut.
Eligible, Action Needed, or Not Eligible — with the supporting facts. Toggle between Plain English and the raw 271 response when you want to see the work.
BUILT FOR THE FIELD
The user is mobile-first because the user is mobile. Hospital hallways, SNF lobbies, the parking garage between visits.
iOS and Android. Glove-friendly tap targets. Designed for one-handed operation.
Hospital basement, parking garage — Sella holds your work and runs the check the moment signal returns.
Send the verdict back to the referral source through the iOS share sheet. Branded, signed, and clearly marked when it isn't a coverage decision.
Medicare FFS. Medicare Advantage. Medicaid. Commercial. National coverage from day one.
WHY SELLA
SECURITY & TRUST
Sella is HIPAA-compliant, and we'll sign a Business Associate Agreement with your agency. Patient data is encrypted in transit and at rest, and stays scoped to your tenant.
SOC 2 Type II is on our 2026 roadmap. Until then, security details are available on request.
We're onboarding a small set of design-partner agencies during private beta. A 30-minute walkthrough is the fastest way to see the fit.
BOOK A DEMO
Tell us a bit about your agency and we'll be in touch within one business day.
THANKS
One of the founders will reply within one business day. If it's urgent, you can also email hello@sellahealth.com.